Why branding is so important:
ONE CUSTOMER WELL TAKEN CARE OF COULD BE MORE VALUABLE THAN $10,000 WORTH OF ADVERTISING.
– Jim Rohn
Understanding and servicing your customer above and beyond expectations is the best advertising you can have. They will remember what you did for them and shine the light on you by referring you to their friends and colleagues!
Kind words can be short and easy to speak, but their echos are truly endless.
Being personable with your customers can be one of the best things you can do to keep your relationship with them strong. As human beings, we love to be paid attention to and made to feel special. The conversation doesn’t need to always be business related. Ask about their family, their recent vacation, any hobbies they might have. You will surely be remembered for it.
Do what you do so well that they will
want to see it again and bring their friends.
Making customers feel important, heard and understood is key. Service over cost is what clients remember. If you make them feel like your most important customer, they will come back and refer you to others.
Customer service is just a day in, day out ongoing, never ending, unremitting, persevering, compassionate, type of activity.
Leon Gorman, CEO L.L.Bean
Being committed to your customers satisfaction will make your business the most successful it can be. Being sincere, genuine and friendly goes a long way in keeping them coming back.
Every great business is built on friendship.
Learning about your customers on a personal level makes them feel important. Asking about their weekend or family will make them feel at home with you and comfortable visiting your establishment.
Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.
Donald Porter, V.P. British Airways
Don’t run from your mistakes. Be quick to admit them openly to customers and offer corrective action instead of blaming others or pretending it wasn’t your responsibility.
Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, re-read Rule 1.
Stew Leonard, CEO Stew Leonard’s
Even if you know the customer is wrong, the customer needs to feel like he has won. Deal with problems immediately and never make promises you can’t keep.